"We want to solve problems that exist all over the world."

I founded my first company when I was 20 years old with the desire to "build a future where people all over the world are using the services I created.”

Although I was ambitious and tried various businesses both domestically and internationally, the question of "how to get more people to recognize and understand the quality of our stores and services" always stood as a large obstacle.

"How can we incorporate customer acquisition and retention into our own operations?" "What marketing strategies should we implement based on the tendencies of our customers and the competitive environment?”With limited information and data on customers, we had no choice but to proceed through trial and error within the limited time available.

In talking with various companies, I learned that even well-known companies are facing major challenges in strengthening relationships with their customers, such as how to attract new customers, create repeat customers, and cross-sell.

I then became strongly motivated to create a system that can solve the communication issues with customers that many companies feel as their deepest concerns, and deliver value to the world. These thoughts have led us to our current mission and vision.

Creating Asia’s No.1 Brand Empowerment Company

Our mission is "Empower every brand for a better future," and our medium to long-term vision is to become "Asia's No. 1 Brand Empowerment Company.” Even with the development of technology, there are still many challenges in the BtoC domain to acquire attribute and behavioral data of each customer and realize communication that satisfies each and every customer.

Until now, segmentation was limited to categories such as "men in their 20s" or "those who have purchased a product at least once.” However, this has resulted in the inclusion of people with completely different interests in the same category, and has caused a large number of messages to be delivered to many customers that were not interested.

In addition, people's interests and the environment in which they live are constantly changing. Instead of responding to customers based on information obtained in the past, communication must be tailored to the customer's needs - "What do they want right now?”

While communication channels are diversifying, many companies still communicate only by email or telephone. In the future, it will be necessary to deliver messages by flexibly changing channels according to the customer's situation, rather than relying on a specific communication method.

In such a society, we will achieve true personalization by providing the necessary information through optimal channels, centered on real-time data about "what the customer is doing now." We will lead both companies and customers towards a more prosperous society. As a good partner to companies, we will create such a future together, transforming the nature of communication to be more customer-centric.

CEO, Micoworks, Inc.
Osamu Yamada